Job Description

Role Description

As an experienced Partner Marketer, you will be responsible for providing external and internal marketing support for our growing professional services practice. You will interface closely with associates across sales, partner, product, strategy, and sales enablement teams on partner program related efforts, planning, and strategy. Your responsibilities include:

• Drive the marketing efforts to help achieve the strategic targets of our professional services practice.
• Interface with partner and product teams and partner marketing organizations to plan, build, and execute joint value propositions, messaging, and co-marketing plans that support the collective vision and goals of the partnership.
• Work closely with the global marketing organization to collaborate on campaign and program execution and support the Acxiom partner organization’s GTM goals.
• Support areas including events, digital, social media, marketing operations, PR/Comms, and overall sales enablement material development and thought leadership content development to fuel campaigns.
• Propose, influence, adapt, and help deliver partner programs and activities to generate leads, promote joint program awareness, and influence partner executives, sales, and other influencing groups and/or end customers.
• Develop videos, provide sales enablement and training materials, create collateral, fact sheets, thought leadership assets, internal and external newsletters, and more leveraging support across the larger marketing team.
• Support promotion and messaging of the Acxiom full portfolio and services across partner teams and in market.
• Support content creation for partner enablement tools and programs.
• Work with finance and legal teams when necessary and appropriate.
• Understand the latest demand creation techniques and identify opportunities for partner revenue acceleration.
• Provide the status and KPIs for partner programs and activities when appropriate.
• Work closely with ops to track marketing program impact and pipeline generation to support revenue growth targets.
• Stay knowledgeable and aware of partnership marketing activities/best practices external to Acxiom.

Qualifications

• BA/BS in Business Administration, Marketing, or equivalent; MBA preferred.
• 5+ years of partner marketing/program experience, preferably in both a B2B and B2C context with a range of partner types.
• 2+ years of experience preferable with a marketing technology and/or services provider.
• Account services experience.
• Creativeness, resourcefulness, and the ability to work independently.
• Proactive, initiative taker, proven track record of success.
• Strong PowerPoint and creative skills plus project management skills.
• Strong written, verbal, editing, and presentation skills.
• Highly collaborative both across internal Acxiom and with partners, agencies, and platforms.
• A deep sense of ownership and accountability.
• Team player, great communicator, collaborator.

Travel Requirements

• Up to 20%

Primary Location City/State

• Homebased - Conway, Arkansas

Equal Opportunity Statement

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Additional Information

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.

Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com.

Job Tags

Similar Jobs